10 Ways SmackDown Can Save WWE
8. Naomi Joins The Bloodline
If SmackDown stands any chance of convincing long-serving wrestling fans that WWE can still do any of this, the show needs to logically and creatively show that it can see a storyline through to a natural and satisfying conclusion.
Philosophically, SmackDown must be good enough that lapsed fans think Raw can be the same.
Enter Naomi, entering The Bloodline.
The vastly under-appreciated former SmackDown Women's Champion returned to the blue brand in the summer with much of her glow toned down. How else should she be expected to feel? Makeshift tag teams came and went (as, in some cases did the partners from the company in mass releases), half-a*sed pushes frittered away to nothing, and everything that made her Royal Rumble 2020 entrance so special was strangled by a combination of the pandemic and grim systemic ineptitude.
It no longer has to be that way. The simplest route is absolutely the best here, and Naomi challenging Becky Lynch for SmackDown's top heel spot (and that title) would represent the boost that division has needed for most of this year.