10 Ways To Make WWE Brand Extension Work

8. A Modern Day SmackDown Six

Just like things were back in the days when SmackDown was a lot better than RAW under the guidance of Paul Heyman... WWE need to be promoting SmackDown and RAW as two completely different entities, so the fanbase is forced to choose and a rivalry is struck up between both brands. Leave the out of ring entertainment part of Sports Entertainment to RAW, and have SmackDown branded as the grittier wrestling show. Not to the extent that NXT is, but somewhere in the middle of WWE's developmental brand and their marquee show. The SmackDown Six I'd like to see put together is: Seth Rollins Cesaro Sami Zayn AJ Styles Kevin Owens Samoa Joe The mouth quite literally waters...