10 Ways To Make WWE Brand Extension Work

6. Women Exclusive To SmackDown

Do WWE want to complete the Divas Revolution? If so, they should make the ladies exclusive to SmackDown - the 'wrestling' show of the two brands - and bring back the old Women's Championship. Book them in sensible storylines that don't involved any kissing and/or telling, and let their athleticism speak for itself. WWE should be looking to create a clear divide within their female ranks. Have your Total Divas cast with the likes of Eva Marie strutting around doing their thing, but allow the likes of Natalya and the Four Horsewomen complete the transformation from Diva to female athlete in WWE.