10 Ways To Make WWE Brand Extension Work

5. Cruiserweight Championship Back On SmackDown

WWE can't have RAW being the marquee show, and then SmackDown being a lighter version of what happened a few nights earlier like it is now. Things need to change. One way to get SmackDown 'over' after years of nothingness is to brand it as the 'wrestling' show of the two brands, much like NXT is. WWE Superstars are getting smaller. This will be showcased during the Cruiserweight Global Series on the WWE Network in the summer. Having all of those under 205lbs Superstars on SmackDown will make for a few segments on entertaining action to open a show. So the new SmackDown Six, Women's Division, United States Championship and Cruiserweights all on the blue brand? That sounds delicious!
Content Producer
Content Producer

Video & written Content Producer for WhatCulture Wrestling. NCTJ trained journalist. BA Hons, Sports Journalism.