10 Ways Today's WWE Is Better Than The Attitude Era
4. Secondary Titles Mean Something
We're nowhere near the days of Intercontinental Title level prestige of when Pedro Morales or Tito Santana held the belt, but over the past couple years, the company has taken some nice steps into making their secondary titles mean something again.
The Miz is arguably doing the best work of his career while holding the Intercontinental Title, and he's coming up on enjoying a six month run with it. Rusev is being pushed as a more serious competitor then he has in some time, and he's laying waste to most of the mid-card on Raw. When either man is pinned and loses the gold, it's going to mean something. That has most definitely not always been that way, and The Attitude Era was very guilty of it.
In 1999, the Intercontinental title belt changed hands 11 times. Some of the people who held it were the most lackluster champions seen so far in Road Dogg, The Godfather and D'Lo Brown. It just went from one person to the next in completely forgettable matches, and it meant nothing.
We may never see the belt go back to the days of the '70s and '80s, but right now, we really shouldn't have too much to complain about.