Over the past few years, attendance at WWE's non-televised live events (or house shows as they're commonly known) has been declining rapidly. Now, the company has decided to decrease the number of shows it holds on a monthly basis, and that came as no great surprise after the Q4 2019 earnings report was released.
In that, it was revealed that revenue from these live events had declined from $34.4 million in 2018 to $27.4 million, while revenue in the United States also dipped by $1.9 million. A $500,000 increase in international tickets revenue helped offset that to some extent, but it wasn't good news for WWE and Vince McMahon's promise to overhaul these shows has so far come to naught.
Fewer live events also means a drop in merchandise sales, so it's clear that something needs to be done to fix them. After all, ratings also remain a problem for WWE, so if its non-televised shows also suffer, it's hard to escape the feeling that it will be all downhill from there for the sports entertainment giant.
The question is, what can WWE do to make these live events matter again?