10 Ways WWE Can Turn Around Its Ratings Woes

WWE is a billion dollar company and while its YouTube views are massive, they also account for a tiny fraction of the company's income. While their videos do numbers that 99.9% of YouTubers dream about, the only thing WWE really gets out of them is bragging rights. With that said, there's really no need to put highlights from both RAW and SmackDown on the site so quickly.

We live in a world of short attention spans so your average teenager is almost certainly going to choose YouTube clips over a three hour show. WWE even makes a point of only including the really important moments in these videos so why bother watching on TV on when you can see what you need to there? Even Edge's entrance was on YouTube less than 24 hours after his return meaning that subscribing to the WWE Network for that historic moment was far from a necessity.

From a pure business standpoint, WWE stands a greater chance of increasing viewership by forcing people to actually watch their shows three times a week rather than giving it away for free. Randy Orton's attack on Edge currently has 2.7 million views; RAW, meanwhile, received 2.4 million viewers this week and even if half of those were people just watching that again after seeing it on TV, imagine how much better ratings would be if the other half had tuned in live?