10 Ways WWE Hasn't Learned From Its Mistakes
5. WWE Champions Are Lame Mascots
Roman Reigns mentioned on SmackDown recently that he isn't one for recapping.
It was a line that rather painted Drew McIntyre, who is fond of recapping, as a customer service rep. But he almost is. The job of a babyface WWE Champion is to welcome you to the show - the show being an amorphous entertainment bonanza where you'll have to wait for a contrived squabble to find out what the next match is - and explain the not exactly unsubtle events that unfold on it to the vermin that comprise the paying audience. You see, you won't otherwise remember.
The babyface WWE Champion is the jocular face of the company, reps the brand as much as their talent, and is often more inclined to mock their opponent than threaten to put them in the ground. It's a kid's show, etc. They like to take you back to last week. They like to take you back to last week because Vince likes to take you back two decades.
Drew McIntyre is shockingly good - or at least inoffensive - in a role that limits how cool the audience can possibly find this person. "He's really good at navigating the imposed bullsh*t" is Drew.
They could just...not make him do the bullsh*t.