10 Worst WWE Gimmicks Of 2018
2. Bobby Lashley: Smiling Dork
For Vince McMahon, nothing should have been easier than booking a successful Bobby Lashley comeback in 2018, yet the WWE Chairman still contrived to make an almighty tit of the big man's re-emergence.
Lashley's time away from WWE saw him finally become the performer McMahon wanted him to be all those years ago. He returned from Impact Wrestling with improved microphone work, a greater understanding of how to wrestle as a hyper-athletic monster, and added real-world credibility following his stint as a mixed martial artist. On top of this, he still looked great at 41 years old. This should've been a walk in the park. A piece of piss. Alas, it was a disaster.
Rather than portraying Bobby as a big, bold, badass brute, WWE transformed him into one of their trademark smiling babyfaces. He was a spineless goober who responded to foes' belittlement not by fighting back, but by laughing harmlessly, grinning, and trying to be funny. The Sami Zayn (and specifically that sisters segment) presented Lashley at his absolute worst, and it was to our eternal gratitude that he finally turned heel soon after aligning with Lio Rush.