Now, this isn't a classic case of the match being terrible or one worker being so God-awful that he drags the entire match down. No, this is an example of the booking of a match totally destroying the match and making any goodwill get flushed right down the toilet. With the departure of Hulk Hogan from the WWF courtesy of Yokozuna and a straight-to-video movie career, Vince McMahon needed another red, white, and blue superhero to push to the moon against all of the evil heels. The push started with Lex Luger bodyslamming Yokozuna on the flight deck of the USS Intrepid on the Fourth of July and suddenly Luger was the next coming of George Washington. Luger embarked on a "Call To Action Campaign" to get a world title match against Yokozuna. He toured the country on his Lex Express tour bus, visiting various American cities and hugging babies. If that's not enough to make you puke, the WWF also produced a bunch of over-the-top music videos set to a song called "Hero" while showing shots of Luger sleeping on the bus and helping children. The whole thing came to a head at the 1993 Summerslam pay-per-view. Luger finally convinced Yoko's manager Jim Cornette to give him one, and only one, shot at the WWF title. Conventional wisdom had Luger beating the evil, foreign menace to win the title and send him onto Wrestlemania as the new Hulk Hogan. Vince McMahon, in his infinite wisdom, decided to go a different path. Not only did he book Yokozuna to go nearly 20 minutes (an unthinkable time limit for someone as grotesquely huge as Yoko) but he also decided to have Luger win the match...by count out. Yes, you read that properly: Count out. To make matters even weirder, all of the babyfaces poured into the ring after Luger's count out victory and hoisted him on their shoulders like he just won the title. The fact that Yokozuna was still the world champion was completely ignored, rendering the whole thing completely useless.
