10 Wrestlers That WWE Are Failing Right Now

8. Liv Morgan

Liv Morgan Ruby Riott
WWE.com

Liv Morgan did catch attention when she alleged that she'd been having a love affair with Lana on the 30 December 2019 episode of Raw. WWE, typically, didn't do much with that plot point at all. In fact, it's almost like Liv's love interest angle with the 'Ravishing Russian' never happened at all.

Now she's part of a revived Riott Squad with Ruby Riott. Great.

Pardon the sarcasm, but the Squad were crap first time around. They really, really were. Their sophomoric hijinks failed to elicit much response from fans, and Liv, Ruby and hanger-on Sarah Logan just kinda' existed on the roster without doing much of note. That seems to be Morgan's fate once more.

The shame here is that she has a striking look, has improved in-ring and is a capable talker on the mic. WWE didn't need to drop her back into a lazy storyline with Riott - they had something else for her to do, then weirdly ignored it.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.