10 Wrestlers Who've Suffered Most From The WWE Brand Split

7. Erick Rowan

Dean Ambrose Erick Rowan
WWE.com

It’s hard to tell what’s going on with Erick Rowan at the moment. The Draft sent Braun Strowman to Raw, and while Rowan was drafted to SmackDown alongside Bray Wyatt, there was much speculation that The Wyatt Family were set to split. These rumours intensified a few weeks ago when Wyatt showed his disappointment at Rowan’s inability to beat Dean Ambrose, and the two didn’t appear on TV together at all this past week.

Rowan’s been in catastrophically bad form since the Brand Split, and his previous singles run was an absolute failure. He’s a relatively basic wrestler with little in the way of charisma or microphone skills, which makes him perfect in his role as Wyatt’s strong, silent enforcer. If Rowan truly is striking out on his own, it’s extremely tough to see a bright future for him in WWE.

His weaknesses have been greatly exposed since the Draft. The Ambrose match was sloppy and uncoordinated, and Rowan’s fleeting appearances on Main Event haven’t exactly impressed either. Splitting him from Wyatt makes little sense on-paper, and when the Family leader threw Rowan’s sheep mask down in the ring a few weeks ago, Erick looked like a loser. Not a great start to post-Draft life for a guy who was working in his perfect niche a few short months ago.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.