10 Wrestlers Who Gambled On A New Catchphrase
6. The Rock Orders Up A Glass Of Shut Up Juice
The Rock was a veritable catchphrase generator. Literally every time the mainstream or financial media bothers to cover WWE, the words "smack" and "down" are mandatory.
"Investors lay SmackDown on WWE as share price tumbles following management shake-up!"
"John Oliver lays the SmackDown on WWE in Last Week Tonight exposé!"
"Saudi Arabia just laid the SmackDown on Jamal Khashoggi!"
They were all brilliant, resounding, unifying. "If you smell what The Rock is cooking!" began as a sexual innuendo and mutated into a monster of crowd interaction. "It doesn't matter what your name is!" - coined, incredibly, by Tiger Ali Singh - was a murder weapon. "Know your role and shut your mouth!" was funny and authoritative. "Jabroni" was so hilarious in a hard-to-place, "mukluk" sort of way that it became for a time the new word for "jobber". "Poontang pie" was also good because it effectively conveyed the idea that the Rock was cool and had lots of sex.
Except "Go get a glass of shut up juice!"
That was a bit lame because it sounded like somebody who wanted to be the Rock would say. Buff Bagwell or something.
Was it successful?
You'll never read a "Vince McMahon tells Bin Salman to go get some shut up juice; pulls Crown Jewel feed" in an MSM headline, but that's possibly because WWE can more or less do whatever.