10 Wrestlers Who Gambled On A New Character

1. The Undertaker: American Badass

Undertaker American Badass
WWE.com

The Undertaker was a divisive figure throughout the Attitude Era.

The Ministry was a monster angle that drew the WWF's strongest cable ratings ever, but it involved Steve Austin at the height of his popularity. Writing from the standpoint of a wrestling fan who was a stupid dumbsh*t teenager during that period, the hormonal over-excited idiots were telling teachers to suck it and trying to "get" their mates with the Stunner. Nobody told their headteacher to rest in peace.

'Taker himself sensed that his act was antiquated, and reinvented himself as the 'American Badass': a tobacco-chewing Hell's Angel always kicking a**hole's asses, even if those a**holes really could have done with the rub.

"You tryin' to rub my wife, boy?" was the extent of that.

Look, lots of people enjoyed 'Taker's run as the American Badass, Big Evil and Booger Red. They received him as a sh*t-kicker with a classic, yes, badass aesthetic.

Others thought he wrestled with a put-out, defensive outlook. He did nothing to help so many around him, having learned little from Mick Foley in 1996 - with one awesome rule-proving exception. It couldn't lead anywhere, but the gravitas his character earned did much to give Jeff Hardy a highlight reel moment in 2002.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!