10 Wrestlers Who Won Despite Taking The Finish
1. Kevin Owens (WWE Extreme Rules 2018)
This whole feud was backwards from the beginning so perhaps it's fitting that the finish went much the same way.
Kevin Owens as a hypothetical heel on television may have antagonised hypothetical babyface Braun Strowman by trying to galvanise forces against him in the weeks leading up to a Money In The Bank match 'The Monster Among Men' won, but the endless sh*thousery Owens endured had more than evened the odds before he was thrown off the top of a steel cage to steal a win.
Owens was at least permitted to get his sh*t in before he was sh*t on, but even when he had any kind of advantage, his character was deemed too stupid, weak or embittered to truly take it. Handcuffs were as close as he came to ever assuming control of his monstrous foe, but instead of actually benefitting from WWE's clandestine escape rule, he simply hung around to be brutalised instead. As he was when he "won" with the aforementioned horror bump.
There are select finishes on this list that are victories for invention, innovation and genuine preservation of a feud or a character. This wasn't that.