10 Wrestlers You Can’t Believe WWE Ruined
7. 'Dr. Death' Steve Williams
In which the WWF drastically miscalculated pretty much everything.
'Dr. Death' Steve Williams was drafted into the WWF in order to eventually provide Steve Austin with a credible heel opponent. That he was; William's work in All Japan Pro Wrestling was electric and totally believable. His vicious powerhouse act did much to make the career of Kenta Kobashi. Vince McMahon chased his signature for years for this reason.
The great thing about wrestling, when it's done right, is that it emulates the thrill of sport while having the ability to control the outcome. Your guy gets to win because the predetermined nature of it leaves nothing to chance. So, in the infamous Brawl For All, Vince Russo left the push of this not inconsiderable investment to chance by positioning him in a legit shoot fighting tournament. Williams, still great but past his physical prime, was knocked out in the second round of his own star vehicle by Bart Gunn, whose career was also subsequently sabotaged. Russo did some great stuff in 1998, but it's sobering to remember that, when tasked with the idea of getting a guy over who had proven himself capable of getting over for several years, he contrived to ruin two careers.
And this was Russo at his peak.