10 Wrestling Bookers Who Damaged Their Own Promotions
7. Jeff Jarrett (TNA)
In the words of Mike Graham, Jeff Jarrett "broke 6000 guitars and never drew a dime."
Despite being a solid technical wrestler with humorous promo chops, Double J has never quite become the leading man he wanted to be. Strictly midcard in the WWF during the late '90s, the country music superfan found better success in WCW where his best bud Vince Russo had total creative control. Unfortunately, Jarrett on top did little to save Atlanta's sinking ship.
In TNA, Stone Cold Steve Austin's least favourite wrestler placed himself front and centre with a death grip on the NWA World Heavyweight Championship. It appeared the X-Division was the limit for many of the promotion's younger, more innovative workers.
Even AJ Styles, widely regarded as TNA's finest ever star, was only allowed the occasional short term run with the belt. Jarrett's fascination with breaking guitars over opponents' heads while the referee's eyes were elsewhere gradually turned TNA's main event scene into a joke.
By 2006, fans were openly hurling trash at the TNA founder when he got his hands on the title for the sixth time. While Jarrett was never even a hundredth as egotistical in the years that followed, he had sparked a less than stellar reputation for his own promotion in its early years.
While plenty of fans appreciated the high-quality action TNA was putting on in the mid-noughties, many were left dumbfounded by some of the booking. In a promotion that housed the likes of AJ Styles, Christopher Daniels, Samoa Joe, Abyss and Jeff Hardy, it seemed mind-boggling for 'The King of the Mountain' to keep reigning supreme.