10. The Rock Vs Triple H (Stone Cold Steve Austin Vs Vince McMahon)
Hiding in plain sight barely a year removed from the original epic, the magic of Triple H and The Rock's main event programme in 2000 wasn't that it borrowed from their own feuds in 1997, 1998 and 1999, but that it knew how to relight the dying embers of a conflict that had transformed company fortunes.
Stone Cold Steve Austin and Vince McMahon's man vs corporate machine angle was ingeniously exploited for as long as the company could justify, but few noticed when 'The Great One' and 'The Game' just borrowed the best bits for wrap-around content.
With Austin out injured and McMahon's character taking a break from television, The Rock became the last great hope to take down the Triple H and Stephanie McMahon's power-mad rulership. Just as he was about to manage it, Shane and Vince both separately turned on him to consolidate authority.
Hurdles continued to be placed in front of the company's new lead babyface, which he'd proceed to hop over with every passing pay-per-view. By the time the pair were pulled apart in different directions, Austin himself was on the comeback trail and few fans had mourned his extended absence.