10 Wrestling Gimmicks That Only Lasted ONE Segment
4. Emmalina
Yes, Emmalina did receive numerous vignettes in late-2016 into early-2017. However, the character only made one in-person appearance on Raw, and it's totally worth talking about. She belongs here, basically, if only because WWE screwed the pooch big time with their lack of concrete planning.
Emmalina was a star reborn. She was supposed to be a vast improvement on the "plain old Emma", and finally debuted (following months of false starts) on the 13 February 2017 edition of WWE's Monday night flagship. Then, Emmalina told the world that she was reverting back to her old self, and teased the "makeover" fans had(n't) been waiting for.
That was another empty promise. Emmalina, who had been promoted heavily for months, lasted a grand total of around two TV minutes before ditching the glam and going back to her old ways. What was that about WWE wasting everybody's time?