10 WWE Gimmicks That Are Broken
3. Titus O'Neil - 'The Titus Brand'
Do you know what the Titus Brand is? Could anybody please explain what the Titus Brand is supposed to be?
Not content to let his former partner Darren Young win the award for Worst Gimmick of 2016, Titus O’Neil debuted a new heel character. It was the same character, only instead of smiling and occasionally wearing a ridiculous Uncle Sam outfit, he looked a bit mad and said ‘Titus Brand’ over and over again.
If O’Neil’s character was supposed to be that of an entrepreneur or an image consultant, or even a determined self-marketer, this would make at least a sliver of sense. But Titus is the same now as he ever was, just with a slightly nastier attitude and a new catchphrase.
Just watch this painfully unfunny ‘comedy’ skit involving Titus and Tom Phillips. Does it seem like WWE, or the fans, are interested in exploring the ‘Titus Brand?’