10 WWE Stars In Vince McMahon's Doghouse Right Now

3. Kevin Owens

Kevin Owens
WWE.com

Kevin Owens must have p*ssed somebody off.

In the backwards fiction of WWE, heels are smarter than their babyface counterparts in service of a stretched episodic TV model that must thinly promise but cannot often deliver comeuppance, lest WWE actually please the audience.

Not so KO.

Since WrestleMania 34, the man has devolved into a complete loser. Sent home from the late '17 European tour for refusing to follow the scripted direction, he was sent to the graveyard on Monday's RAW in a segment that could not have depicted him in a less flattering light. He is a cowardly and stupid heel. He is pitiable. Owens was a complete dumbass ahead of WrestleMania, too, failing to dethrone AJ Styles with a two-on-one advantage and stupidly attacking fellow wrestlers to create a multi-man match at Fastlane. Owens is the guy who does stupid things purely to make other things happen. He is a narrative convenience.

He remains a great performer, somehow wresting some entertainment value from über-awful segments, but the residual resentment over last year's furore becomes more apparent by the week.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!