Few upper-midcard stars have been so badly misused as Bray Wyatt, but he remains one of the most over names on the roster due to his sheer uniqueness. He's a fantastically dark character with tremendous charisma; is any other current superstar as fully immersed in his role? Were he utilised to his full potential, he would probably be one of the defining stars of this generation. Instead, unimaginative, poorly-planned booking has held Wyatt back, trapping him in an endless cycle: he picks an opponent to feud with, explains his cryptic reasons for this in a series of samey promos, and moves on to somebody else after a few months. Despite being nowhere near as successful as he deserves to be, the strength of Wyatt's gimmick still makes him one of the most popular men in WWE. Just look at the amount of phone lights waved by fans during his entrances and in-ring promos. The man has an undeniable connection with the crowd; it's time WWE started to really take advantage of it.
