One might wonder why WWE Studios doesnt cast Stone Cold Steve Austin one of the companys all-time biggest stars and a direct-to-video action hero in his own right in more of its action movies. The reason why is The Condemned. This 2007 movie that pit Austin against fellow direct-to-video action star Vinnie Jones lost more money than any other WWE Studios release. WWE thought Austins popularity would make the film a home run, so the project had a large budget by WWE Studios standards ($17.5 million). Millions more were spent on promoting the film for its multiplex release in over a dozen countries. After only grossing $8.6 million worldwide in theatres, The Condemned was a massive flop and WWEs second quarter statement for 2007 blamed the film for a $15.7 million loss. Luckily for WWE, Austins ability to sell DVDs kicked in and The Condemned became one of WWE Studios top-selling DVDs, grossing $23.1 million. The DVD revenue cut the films losses down to $6.5 million which is still big enough to be WWE Studios biggest bomb by over a million dollars. The losses incurred by 12 Rounds and The Condemned led WWE Studios to stop releasing movies in 2000+ theatres. WWE has since generally released its movies for limited engagements in a two dozen theatres or less. Thats what the company will likely do with The Condemned 2: Desert Prey starring Randy Orton, which just wrapped filming. Hopefully he'll have more success than Austin did. What do you think is the worst movie out of these WWE Studios bombs? Tell us your thoughts in the comments!
Chris McKittrick is a published author of fiction and non-fiction and has spoken about film and comic books at conferences across the United States. In addition to his work at WhatCulture!, he is a regular contributor to CreativeScreenwriting.com, MovieBuzzers.com, and DailyActor.com, a website focused on acting in all media. For more information, visit his website at http://www.chrismckit.com.