10 WWE Things That Are Impossible To Believe In
7. The Women's Evolution
WWE does not care about women's wrestling. It cares about the PR perception pretending to care about it affords them.
This is fine, obviously; all fiction is to an extent manipulative, especially the great work that is pro wrestling. The problem is that WWE left the women's rosters at home as they flew away to the Saudi Arabian desert to propagandise a regime change in which women are still treated as second-class citizens, and homosexuals are still brutally executed if they twice engage in consensual same-sex activity flaunted outside of the private home. This is less fine, obviously. WWE's more genuine commitment - to the Saudi reform drive - earns considerably more money than progressivist points.
Prior to this, it was almost possible to believe in WWE's commitment, despite the off-putting desperation with which it was put over. Though WWE told us relentlessly about the Women's Evolution, they did just enough to show it, in parallel, to stave off rejection. Tellingly, the word "first" hasn't been completely drilled into our skulls since WWE pocketed the money, but give it a few months. We still have the "first ever" Women's TLC match to look forward to, the "first ever" time women headline WrestleMania.
This will feel as empty as the soul screeching those words.