12 Awesome Wrestling Gimmicks WWE Didn’t Know How To Handle

2. Sting

sting triple h
WWE.com

Virtually any incarnation of Sting would have made a suitable addition to the WWE roster when Steve Borden finally agreed to work for Vince McMahon, but a 'vigilante' tasting defeat to Triple H as WCW's last defender was a ludicrous mishandling of a once-in-a-generation opportunity.

Having created a second career for himself in TNA, Sting had shown versatility in the decade-and-a-half since WCW closed its doors, navigating through an updated version of his 'Crow' persona as well as an unhinged 'Joker' gimmick before settling on the dignified legend who embodied the best qualities of all of his prior identities.

Rather disappointingly, it became clear during his warmly anticipated WrestleMania 31 match that WWE's insecurities over WCW's brief reign of dominance in the 1990s had still somehow not yet been dealt with, and the pairing was designed to be an unwanted afterword on the Monday Night Wars.

It'll never be known if the company had grander plans for 'The Icon' following this, as injury in his next high profile match against Seth Rollins forced his retirement the following year. Maybe hindsight will prove that to be a lucky escape.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett