12 Awesome Wrestling Gimmicks WWE Didn’t Know How To Handle
1. Goldberg
Looking set to main event WrestleMania 33 for WWE's top title against Brock Lesnar, the enormously successful reintroduction of Bill Goldberg has thankfully shown that the company can learn from its mistakes after all.
Having electrified crowds with his short sharp shock appearances since his November 2016 return, Goldberg has given fans a taste of what fundamentally made him such a breakout star during his meteoric rise through WCW in 1998.
Astonishing most of all is that WWE has facilitated all of this, having made such an horrendous job with Big Bill in his original 2003/4 run with the organisation.
Though occasionally letting him spear and jackhammer opponents in squash contests (which not coincidentally drew the biggest reactions of anything he'd do), the group systematically destroyed the aura of 'Da Man' in long, drawn-out matches and cringeworthy WWE backstage comedy segments.
Singles pay-per-view matches with The Rock, Chris Jericho and Triple H were completely wrong for the character, as his lack of energy and creativity in a back-and-forth setting were horribly exposed despite his eventual victory. Having a Goldust wig dumped on his head did little to assuage flagging perception.
Bailing immediately after his one year contract ended, probably only Goldberg himself is more surprised at the success of his sophomore stint.