12 Reasons Dean Ambrose Could Be Going Heel At WWE Payback

7. Failure As A Face

Part of the reason for Ambrose to do a turn is his own failings. If he was over as a babyface, there wouldn't even be a question of him turning heel. But he hasn't managed to breakout at the Daniel Bryan level of babyface reactions. Instead he's at that reliable level for a good pop and surge in interest, but nothing that's going to change the business. He's got to take some responsibility for that. It isn't all down to WWE's booking. Even the positives of the face run have ran their course for him. He's at a point where a flip will really benefit his overall standing in the company.