11. Business Sense
When it comes down to it, the WWE operates with a business head. Who is going to be the most marketable? That answer is almost always John Cena, as he's the naturally appealing character for a mass casual audience. Children love him. The same characteristics are true of Roman Reigns. He has a look that can be plastered on hundreds of products. The fact is that he looks like a pro wrestler more than say Daniel Bryan. That's what retailers want, a superhero likeness to sell their products. So the WWE's business is going to be positioned around the likenesses of the two men who appeal most to a commercial market. That's Cena and Reigns. At WrestleMania 32, WWE will promote them as opponents in an effort to maximise their values.