15 Worst Catchphrases In Wrestling History
1. "WHAT!?" - Stone Cold Steve Austin / Every Crowd Since 2001
Quick: What's the fastest way to ruin a wrestling promo? If you answered "What!?", you're absolutely right. If you answered "What!?" again after that last sentence, then congratulations on being part of the problem with modern wrestling.
When Stone Cold made his transition from beer-swilling, anti-authority badass to "the goofy uncle who constantly embarrasses everyone with awkward hugs and unwarranted karaoke," there were some hilarious moments to be had.
He serenaded Vince McMahon with "Kumbaya", he made Kurt Angle his tiny-hat-wearing sidekick, and he obnoxiously interrupted his foes by getting right in their ear and screaming "WHAT!?" Soon, crowds would chant it along with him.
...Which was funny for a few weeks. And then it became a little boring. And then it became outright annoying. And now, years after Austin left the company and WWE stopped selling merchandise with the phrase printed on it, crowds still shout it after every pause in a promo.
Stone Cold created a monster, and it's going to take someone with a mighty big sword to kill it.