How about this for a piece of typical WWF mid-nineties merchandising... a tacky looking R.I.P grave gimmick that slides over a baseball cap. Cheap to produce and sold at a premium! Vince McMahon and co made a mint from marketing merchandise like this to children. The supernatural aspect of The Undertaker always appealed to kids, so there was always plenty of merch on the drawing board for the character. Just like Halloween, the cartoon deadman resonated with the sense of horror fascination that children have.