You can just imagine the reaction of teachers if they saw this rucksack turning up in their school. The "Get ahead stay in school" tagline is great, but the picture of The Undertaker and a skull is perhaps a little too dark for kids in the class room. As mentioned before, the WWF would use Taker's likeness on anything. He was a cartoon, therefore he'd sell. But it is a little strange to think of this deadman character as a hero of education. The WWF would've been better advised to stick with clean-cut babyface Bret Hart for products like this.