20 Most Horrifically Stupid Things That Ever Happened In WCW

17. The Kiss Demon Debacle

The 23 August 1999 episode of Monday Nitro had a very special main event - a live performance by legendary rock band Kiss. As Tony Schiavone introduced the face-painted foursome with all the gusto he had, Kiss began blasting God of Thunder - and they gave it their all, with full ceremony and trademark blood-spitting (after all, they were getting paid enough).

Still, it turned out that wrestling fans watch wrestling shows to see wrestling - when presented with a concert on Nitro, hundreds of thousands of viewers decided to change the channel and see what Steve Austin and The Rock were doing. In the end, Nitro drew one of its lowest quarter-hour ratings up to that point - and it didn't come cheap.

The Kiss-WCW relationship wasn't over, though. At the end of their Nitro performance, the band unveiled a fearsome new wrestler decked out in Gene Simmons's face-paint: The Demon (actually veteran wrestler Brian Adams). This would be a Kiss-sponsored wrestler, and the famously litigious band would be getting their cut. However, Eric Bischoff's ousting from WCW was the following month, and priorities changed. By the time The Demon popped back up months later to fulfill his contractual obligations - namely, a main event match on pay-per-view - the role had been recast to Dale Torborg, and a push was no longer in the cards.

Still, the law's the law. The Demon wrestled The Wall at Superbrawl 2000 in what was billed as a Special Main Event match, but was the fourth bout on the card. He lost, and soon formed an undercard comedy tag team with Norman Smiley. When that didn't work, The Demon joined Vampiro's Dark Carnival, serving as an underling to Vampiro and The Great Muta. When that didn't work, he turned against his abusive teammates and embarked on a solo career. When that didn't work, WCW shut down. All in all, money well spent.