5 Most Insane Things Happening In Wrestling Right Now (July 14)

2. The Worst Insult Of The Year

Roman Reigns
WWE.com

Beyond the stale formula of WWE's episodic televised output, the company has another undesirable stigma: that of being utterly, utterly lame. You might think, in the face of dwindling ratings and live attendances - the recent stacked MSG house show failed to meet expectations - that WWE might change tack. They have not.

Gone are the days of Jerry Lawler claiming that the ECW Arena, a bingo hall, might as well be made out of toilet paper - "'cause there's nothing else in it but sh*t." The roomful of writers hired by WWE don't have the freedom to pen zingers as crude yet brilliant as that, but you suspect on recent evidence that they have even less wit. The Miz is far more "savage" on Twitter than he is on WWE TV. On RAW, he's quite cutting, but that's the closest WWE comes to the edge. After the Great Sparklecrotch Debacle of 2016, it seems these writers are on a mission to outdo themselves for lamest scripted barbs - like they're trying to pop each other to see who can get away with writing the worst, worst sh*t. It is the only explanation for what is something far, far more juvenile than anything Seth Rollins came out with in the early, Dean Ambrose-aping days of his failed babyface turn.

This week, it was AJ Styles' unfortunate duty to orate and use the term "monkey's butt" to describe Kevin Owens' face.

Oh, and John Cena also referred to Owens as the Michelin Man, because he doesn't have the body type once synonymous with the company. It's not as if he can inject his a*se cheeks with steroids these days, so the question remains: why does WWE still do this?

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!