5 Ups & 5 Downs From WWE SmackDown (July 8)

1. “Who Is That?”

Theory Paul Heyman The Usos Roman Reigns
WWE.com

Word to the wise: WWE, maybe having your top champion ridicule a promising young star and pretend he doesn't know who Theory is wasn't the best idea. Sadly, that's what happened during that opening promo segment on this week's SmackDown.

This kind of thing is always avoidable. Always.

Theory jogged out to intrude on Roman's self-aggrandising with Paul Heyman and The Usos, then proceeded to pose on the stage with his Money In The Bank briefcase before departing. As he did, Reigns turned to Paul E and asked who the hell this handsome young devil with the green case was.

Did he not watch the pay-per-view? Man, Reigns treating Theory as beneath him is one thing, but making an entire supershow concept look small time because the reigning Undisputed Champ couldn't be arsed tuning in? That's ridiculously counterproductive.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.