5 Ups & 9 Downs From WWE Raw (Fb 28)

6. Veering Off Course

We’re now officially headed into month five of Veer Watch, with no end in sight.

Yet another vignette aired Monday night touting the impending re-debut of Veer Mahan, a superstar who was performing on Raw right up to the draft that saw him re-drafted to the same show. Despite that, WWE began hyping his “imminent arrival” in late October. It quickly became a joke, as WWE aired the same video package for weeks on end.

But then word got back to WWE, so they made new vignettes… only, they still didn’t have a creative plan for Veer for when he finally does arrive.

By now, more than four months since this wild ride began, it’s become more than a joke, more than a meme. It’s become a perfect encapsulation of what’s wrong with WWE today. They have a guy. They decide they want to debut him, so they throw together a video package. They air it a few times, but plans fall through. They keep airing the video and it becomes a joke, so rather than buckling down and fixing the problem, they double-down on videos, while their social media team tries to make lame jokes.

Memo to WWE: We’re laughing at you, not with you. There’s a huge difference. And for the record, we’re hoping Veer recovers, because he doesn’t deserve to be ruined because this company can’t plan for sh**.