Kevin Owens is one of the most obvious heels on the WWE roster. Far from a criticism, that actually means that the man makes it clear he's not one fans should like. They can admire his work, sure, but he has no redeeming qualities aside from that. This was evidenced on Smackdown, when he intentionally decided to get himself counted out to escape his match against Ryback. This feud over the Intercontinental Title is set to continue, so it would have been foolish for creative to book a solid decision. The match was entertaining enough before the screwy finish, so it's unlikely fans would have left disappointed anyway. Better yet, it actually keeps the feud purring along nicely. It's only a matter of time before Owens is forced to defend the title properly. What's cool about the whole situation is that Owens doesn't come across as cowardly. Instead, he's simply arrogant, and getting under the skin of Ryback any way he can. There's nothing wrong with a match that helps that story progress, whilst also keeping the 'Big Guy' looking strong. An outright loss for either man wouldn't have achieved much.
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.
