5 Ways AEW Is Appealing To Millennials (And 5 Ways It’s Failing)
6. Appealing - The Millennial Steve Austin
In 1998, Steve Austin represented the person every fan could live vicariously though. He was cool, he was anti-authority, and he was a perfect fit for the youth culture of the time.
A lot has changed in 23 years, however, and today’s generation is far more known for their insecurity about their place in the world, often struggling with things like mental health and confidence issues. That’s why Adam Page is the perfect hero for this era then, someone who has to deal with all these same problems and still come out the other end on top.
He’s a flawed hero in a far different way than Stone Cold in that his battles are mostly internal, with him having to fight every day to convince himself he’s good enough. And if there’s anything in wrestling today that’s going to get young fans tuning in again, its his continued story as an audience surrogate for the age of insecurity.
But of course AEW hasn’t been hitting a home run with everything when it comes to drawing in that prized 18-49 demographic. So, let’s take a look at some of the ways they can still improve, starting with…