5 Ways WWE Can Make The Intercontinental Title Relevant Again

4. IC Title Main Events Are A Must

At Night of Champions, the Intercontinental title match between The Miz and Dolph Ziggler was nothing more than a promotional vehicle to endorse the country group Florida Georgia Line€™s new album. That needs to change. Booking the IC champion in matches that matter would get the reign and the belt over as a viable commodity to the audience. With Lesnar most likely skipping the B pay-per-views, this is the perfect opportunity to have the Intercontinental title fill that big match void. Using the Bray Wyatt example listed above while keeping him in his main event trajectory will send a subliminal message stating that the title€™s prestige and merit is highly desired. Michael Cole and JBL hyping an IC title fight as the last bout of the evening throughout a three hour Raw or a two hour Smackdown will induce the importance of sticking around for the shows final act.