5 Ways WWE Use Money In The Bank Terribly
3. Not Going All In On Establishing Up-And-Coming Stars
When WWE do give this opportunity to up-and-coming stars, they have a habit of not going all in with them.
Instead of strapping a rocket on to the briefcase holder, WWE books the superstars in 50/50 feuds, or even losing streaks.
CM Punk's first reign when he cashed-in is a good example of this. Between winning and cashing-in the briefcase, CM Punk either didn’t appear or lost on every pay-per-view.
WWE had a huge chance to make Dolph Ziggler a main event star on many occasions, none so much than when he cashed-in his money in the bank the night after WrestleMania. They had done so well with Ziggler in the build-up, who defended his MITB numerous times.
When ‘The Show-Off’ finally won the WWE World Heavyweight Championship, he was unfortunately hindered by an injury. A face-turn upon his return should have saved Dolph, but this was to no avail when he spent very little time chasing back the title he had recently vacated. He failed to win the belt back, then swiftly moved back down to the mid-card.
Baron Corbin fell victim to this as well. He only held the briefcase for 57-days, then failed to cash in, seemingly as a punishment for speaking out of turn backstage. Even though he has became a perennial main event presence on TV since, he has been defined as a total joke.
If WWE had gone all in with these superstars, they may be legitimate main eventers today rather failed pushes.