50 Ups & 50 Downs For WWE's Decade: The 2010s

40. Evoking Reid Flair

Paige Charlotte
WWE

Horribly effective at causing needless offence this one, mostly because it would have been so simple to avoid. Ahead of a Survivor Series 2015 clash with friend-turned-rival Paige, Charlotte Flair spoke at length about life as a wrestler's daughter as well as mentioning her late brother Reid, who had tragically committed suicide two years earlier.

'The Queen' suggested she would fight "as her family always had", Paige spat back "your little baby brother didn't have much fight in him did he?".

It was a tasteless response on the surface, let alone when reports emerged that the extended Flair family including WWE cheerleader Ric weren't given prior warning of the callous reminder of the 25-year-old's passing.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett