4. Establish An Aura Around Stars
Theres a reason that Brock Lesnar moves the needle and elicits such a huge reaction, and it has nothing to do with the audiences love of Jimmy Johns. The guy has enough heat to turn a wake into a mosh pit and it reflects whenever hes on screen. While a large part of that can be contributed to the simple fact that hes Brock F*cking Lesnar: Conqueror Of All Things, you have to also credit how sparingly hes used with helping to accomplish that. Thats not to say that youre ever going to build that kind of must-see aura around everyone on the roster, or even a decent percentage of them. The Beast Incarnate is a once-in-a-lifecycle-of-an-entire-species-type who cant be replicated using genetics or science. But thats no reason to think you couldnt make people more special just be trotting them out in front of audiences less. When Hulk Hogan was WWE champion in the 1980s, you rarely saw him wrestle on free TV, only the big events and house shows. It was a special occasion and people paid to see him. The same was true for The Undertaker during the early and latter parts of his run, and that gong wouldnt garner the same response as it does today if we heard it every Monday. Give these guys some time out of the spotlight and make it a big deal when they appear. Oh hey, theres Dolph Ziggler, I havent seen him in three months! is preferable to Dolph again? How many times do I have to watch him wrestle Sheamus this month? That leads to apathy, which leads us to
Brad Hamilton
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Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
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