Theres a reason the territories used to use a revolving door of bookers to run their programs. Areas like Memphis would keep their bookers on a six month rotation, with Jerry Lawler and Jerry Jarrett alternating back and forth to avoid burnout. Many old timers subscribed to the theory that any longer than that and you run the risk of your creative well running dry. The late Dusty Rhodes is an example of this, as at the height of his run he was booking some of the best wrestling shows and angles of all-time, but when he ran out of steam he and the promotion crashed. The WWE and their staff of dozens of writers already struggle to churn out compelling television programs on a consistent basis, and thats with the input of an enormous team of writers, many of whom had no prior background in pro wrestling. Taking three or four months out of the year not only gives the minds of charge of scripting WWE a chance to recharge their batteries and devise some new and fresh ideas, it also gives them a chance to employ a more long-term booking strategy and outline the programming months in advance rather than the last minute napkin-scribbling we constantly hear reported.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
