While the new contract with NBC Universal wasnt nearly as much as McMahon boasted to shareholders that it would be, its still the essential lifeblood of the federation. It was widely reported that WWE was expecting to double or triple their previous numbers, when it reality they only increased to $200 million. Theres no (WWE) universe in which NBC Universal would be on board with the promotion scaling back their programming from weekly shows to utilizing an off-season, and while were not privy to the inner workings of their contractual obligations, we find it hard to believe that its not strictly prohibited. Even if there was nothing contractually preventing it, with the huge financial hit the company has taken by moving to The Network and cannibalizing their own PPV business, this would be short-term financial suicide. Thats not to say it wouldnt pay off in the long run, but until the new model was established, it would kill the WWEs bottom line.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
