6 Ups & 3 Downs From WWE Raw (Aug 1)
Ups…
6. Titles Mean Something
WWE loves to just tell people that titles are important, and then treat them as little more than paperweights or an accessory.
But Monday night, they clearly tried to give the United States Championship a little of its luster back, producing a video detailing some of the greats to have held it previously as they talked about what it meant to be US champ.
Then they proceeded to have two triple threat matches to lead into a singles bout between the winners for the #1 contender’s spot for the US title. Putting six men out there just wrestling – and having two clean finishes – showed that the title means something to them and isn’t some joke. Even if the #1 contender is just jobbing to Bobby Lashley on Raw next week, going through this over time can have an impact on how the title is perceived.
Of course, there has to be follow-through, and not just one night of caring.