7 Gimmick Changes WWE Tried In 2017

5. Goldust

goldust r truth
WWE.com

Newer fans probably cringed at promos laced with film references, wondering why a bumbling babyface was suddenly acting all serious, but there was potential in pressing the reset button on Goldust in 2017. No really, there was. Going retro was clearly something Goldie was passionate about, and it'd rid him of R-Truth.

The 'Golden Truth' team had petered out, so Goldust needed something new anyway. In place of freshness, WWE went old-school and had him proclaim that the " Golden Age was back" after turning on Truth and turning heel for the first time in years. Then, just like that, WWE's writing team forgot what they'd done.

On numerous house shows since turing heel, Goldust has reverted to his goofy babyface gimmick. This has rendered his change meaningless. Making things worse, WWE have flip-flopped between his fan-friendly ways and the more sinister character older fans will remember when they felt like it.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.