7 Quick Fixes To Save WWE SummerSlam 2018
2. Hogan
Vince McMahon once posited that an old and infirm Hulk Hogan could be wheeled out to ringside and still get the loudest reaction of anybody on the show. He couldn't have counted on a leaked sex tape revealing some ill-advised racist remarks from 'The Hulkster', but he'd almost certainly have promised to recover his legacy should something like this ever occur.
McMahon can forgive, forget, fight and forgive and forget again when there's money to be made. The company have rather deftly approached this divisive return, holding Hogan at arm's length for three years while mammoth television deals get signed in his blanket absence. With those locked up and sponsors presumably assured of his tactical rehabilitation, the company can now begin soft relaunch of Hulkamania for a brand new generation of fans.
His filmed-for-the-Network apology is sure to pour fuel on a simmering fire for some, but WWE will ignore the flames if they can make money from the heat. A return in front of the live crowd will be the most telling moment of all.
Hogan is attempting to turn his nastiest real life heel turn into his ultimate babyface redemption, but in-the-flesh audiences will be the ones to decide his fate. It may make for a grisly scene, but his potential involvement in the 'Biggest Party Of The Summer' is undeniably fascinating.