7 Reasons The WWE Universal Championship Is A Horrific Idea
6. History Repeats Itself
One of the biggest issues with the original brand extension was the constant favouring of one brand's heavyweight title over the other. Raw benefited the most, its championship given preferential treatment over that of SmackDown.
The result was the altering of perception and the general belief that the red brand was superior to its competitor, despite the brand extension existing to create two equally strong entities under the WWE roof.
History will repeat itself with the advent of the WWE Universal Championship.
Already, the SummerSlam bout between Finn Balor and Seth Rollins has been treated like the more significant of the two title matches on the August 21 card. It has taken precedence over a better-built match with a stronger story in Dean Ambrose vs. Dolph Ziggler and as a result, SmackDown looks second rate by comparison.
Despite insistence by some that championships in wrestling are merely props around which stories revolve, they mean something to the general audience. They are still prestigious and when one is treated as if it is more important than another, the entire consciousness of a brand is altered.
Which brings us to...