7 Reasons The WWE Universal Championship Is A Horrific Idea
4. Minimizes Significance Of Other Championships On The Same Brand
It was only a year ago that John Cena restored credibility to the United States Championship through his open challenge series against the brightest young stars on the WWE roster. Over the span of a few months, that title became arguably as meaningful as the WWE Title, to the point that it was up for grabs in a huge title-for-title main event in the 2015 SummerSlam event.
When Raw was left without a champion following the July 19 draft, it appeared as though that same U.S. title would take on renewed meaning. Rusev, the man that had once been so incredibly dominant, had the potential to run atop the brand as an unstoppable heel while the talent around him could create intrigue as they chased after him.
The incarnation of the WWE Universal Championship, though, renders the U.S. title another midcard title up for grabs among the same old stars unable to break through the proverbial glass ceiling. The implementation of the new title immediately lessens the significance of Rusev's championship.
Rather than working to build the U.S. title into the coveted award for Raw's greatest, creative took the lazy way out.