While WCW wasn't really known for being the masters of merchandise the way WWE has always been, they did do a good job of selling Sting merchandise and putting him out there in the public eye. There were Sting action figures, posters, trading cards, his face was on WCW magazines all the time and he was clearly presented as the biggest star in the company. Having a gimmick where he painted his face probably helped too because they were able to sell Sting masks. Those became a popular item particularly in 1997 and beyond when he came back with The Crow gimmick. He was also a part of some commercials too with his Sprite commercial as the most memorable one.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.
