7 Reasons Why WWE Breaking Up The Shield Was Horrible For Business

WWE's current ratings problem can be traced as far back as last summer.

870 days of WWE television were rendered completely worthless on Monday night when after almost two years of WWE creative attempting to tell the WWE Universe that we were better off without The Shield, Seth Rollins, Dean Ambrose and Roman Reigns teamed in the main event against The Wyatt Family. The levels of stupidity in confident babyfaces Ambrose and Reigns working alongside henpecked, yet cocky prick heel Rollins basically "because Shawn Michaels said so" boggles the mind. In fact, if there were a moment wherein WWE may have "jumped the shark," it's here. Intriguingly enough, The Shield and The Wyatt Family were the last new things that the WWE Universe believed in since the WWE Universe believed that CM Punk was "The Best in the World." Thus, these two factions miraculously being in the same ring apart from each other in October 2015 is astounding. Worse yet was the idea that the re-pairing of The Shield was only a one-time thing, and that the unit that fans clearly believed in as a top-tier draw weren't staying together for good. Last night's main event even being something that could creatively make sense for a ratings-starved WWE proves that above all of the other moves that were bad for business in the last 1000 or so days for WWE, breaking up The Shield was the worst...

Contributor
Contributor

Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.